Jeep Canada Map

“On first glance, we see a map replete with isolines which reveal, by their shape and proximity, a very rugged, mountainous landscape. And then we see that several dozen of those isolines are being stretched as taut as an elastic band by a Jeep, which appears to be tearing through the mountains like a wood chipper on steroids.

First reaction? As a visual communications designer with a love of maps and other forms of data visualization, I was struck by the image’s graphic cleverness. But almost immediately after that knee-jerk response, a darker meaning revealed itself: the marauding Jeep as a metaphor for all the environmental damage wrought by fossil fuels.”

Will Novosedlik

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